Pratt Standard Cocktail Company

Pratt Standard Cocktail Company is a small-batch cocktail syrup business with the goal of elevating the drinking experience. This rebrand and brand relaunch expanded Pratt Standard to over 95 stores nationwide and won a partnership with Whole Foods.

LOGO AND MARK

LOGO ITERATIONS

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FIVE ORIGINAL SYRUPS

TRUE RICH SIMPLE | TRUE GINGER | TRUE KOLA | TRUE TONIC | TRUE GRENADINE

SEASONAL SYRUPS FOR WHOLE FOODS

EARL GREY VANILLA | CRANBERRY ORANGE

HOLIDAY SET