Caroline Pratt Designs
Dove Real Beauty Productions_Emmys

Dove Real Beauty Productions

ROLE: Art Director, Designer

WHAT: The film industry is facing a problem – underrepresentation and unrealistic beauty standards. So in order to make beauty real for women everywhere, Dove created the first branded, all-female production company to tell stories by women, for women about how they are redefining beauty for themselves. In its first year, Real Beauty Productions hired 79 women and made three hero films that resonated with women worldwide. The result - 3.3 billion earned impressions, 99% positive conversation, and 26.6 millions views across the films.