Dove Self-Esteem Project: School Curricula
Dove Self-Esteem Project:
ROLE: Art Director, Photography Lead
CAMPAIGN: In addition to workshops and events, the Dove Self-Esteem Project reaches kids in the classroom as well as in after-school programs. The three curricula are designed for students, teachers, and parents to learn about social pressures and how to build a set of tools to help kids between the ages of 11-14 increase their own confidence along with their peers. The old curricula were given a complete reboot in photography, design, and content to better appeal to a modern audience.
Behind the scenes
Over a two-day shoot we had 37 talent- 27 kids and 10 real parents- from all different ethnicities and backgrounds who came together to make for an unforgettable shoot. The kids had fun, the adults had fun, they're all friends on Facebook and already had playdates planned by the time they left.